Case One

[muskanislam10]

The marketing area has undergone major transformations and many of them are influenced by technological changes and customer profiles.

In this context, one of the main innovations is the expansion of Conversational Marketing in B2B companies. Through this practice, combined with the latest advances in Generative Artificial Intelligence, organizations can establish personalized and humanized communication with customers.

Given the importance big work of this topic, the following question may arise: after all, what is conversational marketing and what are the applications of this practice for the B2B market?

To clarify these questions, we invited Fabricio Toledo, Co-founder and CEO of Leadster, a partner company of Conversa B2B.

Presentation: Guilherme Sboarim

With: Giuliano Duccini

Guest: Fabricio Toledo, Co-founder and CEO of Leadster


Highlights
0:00 Podcast Presentation and Guests
05:28 What is Conversational Marketing
13:21 Context for adopting a Conversational Marketing solution
18:09 How to customize Conversational Marketing for B2B?
48:50 AI applied to Sales processes
55:38 Conversational Marketing Metrics

Conversa B2B is a podcast offered by Conversa.tech, the 100% B2B agency and authority on complex sales.
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big work

[Reklama]