Case One

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Instead of regularly scrolling through the data collected on each lead, your sales team can rely on marketing automation software to launch highly personalized communication campaigns based on the behavior and interests of target users. Using the data collected on potential customers collected in the CRM to launch marketing automation campaigns leads on average to a 451% increase in the number of qualified leads. For this reason it is essential to understand how to choose a CRM software suitable to meet your business needs. crm best suited to your company 2. Collect information on web activities, browsing habits and reactions to marketing activities.

The more you know about your prospect, the more targeted and strategic you will be in your communications with them. The tools provided by marketing automation can acquire relevant data relating to the target audience , for example the source of traffic to the website, the pages web designs and development service visited (and for what duration), abandonment pages, entry pages, conversion pages and so on. Similar techniques can be applied to emails. Various statistics can help measure visitor enthusiasm across specific marketing campaigns. By syncing this data with your CRM software, you can give your sales team even more insight into a buyer's interests, actions, and pain points to make them better suited to their conversations.



Rank leads by assigning different scores based on their recorded activities Not all leads are created equal (at least for your marketing strategy). It goes without saying that your efforts should be focused on those who are most likely to purchase. Marketers have limited information to measure customer intentions, but data collected on customer behavior can point the way. Marketing automation systems can assign scores to leads and classify them based on their online habits, such as time spent on your website, number of visits, number of pages viewed or forms filled.
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